I created this brand to make a statement about the importance of women’s roles in this world, starting with a logo tee that looks ultra-feminine and beautiful on every body type. As I am discovering, the logo is resonating with all of the ladies to whom I have shown it. Each lady has immediately and enthusiastically stated that she “gets it” and then explains to ME what it means to her without me saying a word! These ladies represent a variety of occupations and ages.

The emotional response to She’s Her Own CEO® makes me feel proud that it affirms Who We Are and What We Are as individuals. Today’s woman wears many hats, does many jobs, and holds many responsibilities. She could be single, a wife, a mother, a scientist, a teacher, an MBA, a barista, an artist, an inventor, a caretaker, a doctor, a nurse, a corporate professional, a lawyer, an accountant, a graphic designer, an entrepreneur, a laborer, a front-line manager, a stylist, and on and on!

She’s strong, capable, smart, lovable, sexy, intelligent, caring, magnetic, witty, serious, and talented. All women are a combination of many attributes — multi-talented and multi-faceted, going from tough to tender in the wink of an eye. Women are the center of the family, the hub of the wheel around which the others revolve and the glue which holds it all together. We love and respect our mothers and grandmothers.

So, Ladies, no matter what you are doing in your life, you are your own captain and make your own decisions to be as fabulous as you want to be — an individual with your own dreams and aspirations and creations. You make your own world. You manage your own life. You affect and influence the lives around you. This brand says it all. You Lead, Provide, and Create.

She’s Her Own CEO…yes, you are. Wear it well.

Love,
Kathryn

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